About Us


For more than 50 years, Friona Industries has relied on knowledgeable and dedicated employees to keep our focus on two key factors: our livestock and our customers.

We built this company in the north Texas plains by understanding that consumers want quality beef products produced with the highest standards of stewardship.

We answer that expectation through innovative beef production and a reputation for exceeding customer expectations.

At Friona Industries, quality means a fierce attention to detail from every employee on every job.

To back that up, we focus on our Core Values and live by them daily.