The public is looking for more transparency in the production of their food, including beef. That’s why Friona Industries has made a commitment to follow Beef Quality Assurance (BQA) protocols in their cattle feedyards. “This is a platform that is good for us, as we are committed to animal welfare,” says Tom Portillo, DVM, the manager of animal health at Friona Industries.
Beef Quality Assurance reflects a positive public image and instills consumer confidence in the beef industry. When producers implement the best management practices of a BQA program, they assure their market steers, heifers, cows, and bulls are the best they can be.