Row of cattle eating from feed bunk


Committed to a sustainable future

We believe sustainable beef production is not only necessary, but mandatory, for the future of our industry, our communities and our planet. By implementing innovative practices and technologies, we can reduce our environmental impact and promote long-term sustainability within the beef industry.

Responsibly raised beef

Our passion for healthy, thriving cattle is the foundation of our success. Through close collaboration with industry-leading veterinarians, nutritionists and third-party auditors, we ensure that our animals receive the best possible care, from their health and safety to their daily nutrition.

Female Friona employee working alongside cattle chute
Male Friona employee wearing a hardhat, ear muffs and safety glasses

Quality is our specialty

Through innovative technology and local sourcing, we tailor feed to each animal’s needs, ensuring the highest quality beef. Our value-based grid system incentivizes optimal animal performance and quality, helping each animal reach its full potential.

Industry partnerships and affiliations

Like us, our industry partners are committed to beef industry sustainability, animal care and responsible business practices. We collaborate to produce the highest quality beef products while protecting the environment and promoting animal well-being.

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U.S. Roundtable For Sustainable Beef (USRSB)

Friona Industries is one of the founding members of the U.S. Roundtable on Sustainable Beef , which is a multi-stakeholder initiative developed to advance, support and communicate continuous improvement in sustainability of the U.S. beef value chain.

Logo AgNext


We are proud to be actively involved with AgNext , an organization that shares our passion for advancing agriculture and promoting sustainability. AgNext is dedicated to finding innovative solutions to help promote resilient food systems and a brighter future for all.

Yellow Iron Circle Patten


the beef industry

We’re always on the lookout for new team members who are passionate about driving the beef industry forward.

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