Aerial panoramic of a Friona feedyard at sunrise


Our mission:
Producing beef responsibly

We have a responsibility and commitment to positively impact our employees, communities, animals and the world. 

We are always seeking out new opportunities to enhance our operations and drive positive change within the industry. By doing so, we hope to inspire others within the beef industry to follow our lead and work towards a more responsible, sustainable future.

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Our purpose:
We exist to transform the beef industry

We bring innovative, forward-looking solutions to the beef industry while seeking out, identifying and seizing opportunities for implementation and improvement. And our purpose goes beyond just bringing innovative solutions to the industry — we also aim to lead the way in responsible and sustainable beef production.

We recognize that the beef industry has traditionally faced challenges related to environmental impact, animal health and worker safety, among others. But our purpose seeks to address these challenges head-on by implementing new processes and standards that promote both responsible and sustainable practices within the beef industry.

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Our core values

Our core values represent the guiding principles that drive our culture, decision-making and business practices. Overall, these values set the expectations for our daily actions, decisions, and behaviors.

Web of Friona's Core Values along with descriptions
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At Friona Industries, respect is all about valuing every individual and treating each other with dignity, fairness and professionalism, regardless of position or background. This core value extends not only to our employees, but also to our partners and the broader community. By promoting a culture of respect, we foster an inclusive and collaborative environment where everyone is valued and empowered.


To us, integrity means doing the right thing even when no one is watching, being honest and transparent in all business dealings, and upholding high ethical standards in everything we do. Here, integrity is not negotiable and is the foundation of our reputation and long-term success.

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As a leader in the industry, we have a responsibility to lead by example. We take our business seriously and strive to minimize our impact on the environment, treat animals humanely and produce high-quality beef products. We also encourage our employees to take ownership of their work and be accountable for their actions.


We value leadership at all levels of the organization. We empower our employees to be proactive, innovative and forward-thinking. We also recognize and reward those who demonstrate leadership qualities. By promoting a culture of leadership, we encourage our team members to develop leadership skills to help further our company’s success, as well as their own.

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We believe that through collaboration, our employees can achieve greater things when we work together. We encourage our employees to share ideas, communicate openly and support one another, creating a positive and inclusive work environment.


We are truthful, transparent and forthright in all business dealings, communications and actions. Maintaining the highest standards of integrity and ethics, and upholding the trust that employees, partners, consumers and stakeholders place on us is essential to our reputation and success.

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